• Sahel-Sahara Bank targets 3% market share by 2019
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Sahel-Sahara Bank targets 3% market share by 2019

Sahel-Sahara Bank targets 3% market share by 2019

Sahel-Sahara Bank, also known as BSIC Ghana Ltd, targets to achieve three percent market share by 2019.

To achieve this, the bank projects to increase its customer base to 125, 000 within the same period.

The bank, which currently has 0.6 per cent market share, hopes to increase it to 1 per cent by the end of this year.

Deputy Managing Director of the Bank Dr Kojo Aboagye-Debrah, told The Finder that the targets constitute a 5 year strategic plan of the bank.

He explained that all resources have been realigned in a customer centred manner to achieve acceptable shareholder value.

This, he said, was expected to generate a return on equity of more than 25% on an annual basis.

He emphasized that human resource would be optimised through leadership as well as develop competencies.

Dr Aboagye-Debrah also said the bank would improve on risk management and relocate its head office to create visibility and re-branding as a Pan African Bank.

He mentioned that the bank would expand to all the ten regions by 2018 and increase its branches to 25 by the end of 2019.

He said the bank would also deepen its presence in Accra, Kumasi and Takoradi.

The bank currently has over 300 staff; however, Dr Aboagye-Debrah said the bank plans to add between 150 and 200 more by 2019.

He stated that the bank hopes to increase its customers from the current 27,000 to 52,000 by the end of this year.

Sahel – Sahara Bank is a wholly Incorporated Company under the laws of Ghana.

The Bank currently has 16 branches in six regions in Ghana.

Sahel – Sahara Bank is a member of the BSIC Group owned by the CEN-SAD Community made up of over 26 countries within the Sahel – Sahara Region of Africa.

The group has a stated capital of 500 million Euros.